Louise Gray, Richard Nicoll, Sophia Webster, Thomas Tait and Peter Pilotto have each worked with the luxe sportswear trend to create limited edition sweatshirts, fusing their signature style with ‘Westfield London’ as their design inspiration.
The one-off covetable creations will were available to purchase in an exclusive pop-up shop in The Atrium at Westfield London between 30 October - 6 November 2013 for £65 each. These were seriously limited edition, with only 300 of each design available. All proceeds from each sale went to our charity partner, Save the Children.
You can spot Louise Gray from a mile off, with her brightly dyed, spiky hair and madly multicoloured outfits. The print and textile designer, who cut her teeth at Central Saint Martins and on the famed NEWGEN scheme, is in demand from some of the world's biggest fashion houses and has also created a hit collection for Topshop.
Find out more about her exclusive Westfield sweatshirt on PULSE.
Richard Nicoll is part of a group of designers credited with bringing the buzz back to London Fashion Week. Now celebrating his tenth year as a designer, Richard's designs are always modern and cool with elements of sportiness and masculine tailoring.
Read on to find out more about Richard's Westfield sweatshirt on PULSE.
In little more than a year, Sophia Webster's playful shoe designs have captured the imagination of fashion lovers everywhere (including Rihanna and Rita Ora), bringing her unprecedented success. From unicorns to Barbies, Sophia finds inspiration in all that is girlish and kitsch. Now she's made a sweatshirt exclusively for Westfield.
Find out more on PULSE.
Canadian designer Thomas Tait has won plaudits for his modern ways with sportswear, with industry insiders tipping him as a big fashion name of the future. His LFW shows always take place in curveball locations; this season it was an elegant townhouse, before that, a graffiti-covered skate park.
Find out more about his Westfield sweatshirt on PULSE.
The Peter Pilotto show at London Fashion week is always a hot ticket. Peter and his design partner, Christopher, have carved out a reputation for creating ingenious prints inspired by everything from their far-flung holidays to new art obsessions. Celebrities including Miranda Kerr and Carey Mulligan have helped make their dresses globally recognized.
Read on to find out about the sweatshirt Peter Pilotto has created for Westfield on PULSE.