Available from 2 February, David Beckham’s debut Bodywear collection for H&M introduces nine men's underwear styles which will go on to form the products of a long-term unique partnership between David Beckham and H&M.
Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns.
The result of 18 months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. To create the ultimate bodywear collection, it’s all about finding the perfect garment with the perfect detailing, like the most comfortable elastic for a brief, with a label which does not scratch along with seams which do not rub against the body. David and his design team worked with pieces from David’s own wardrobe, incorporating his own unique style aesthetic in order to create and build a meaningful bodywear brand from the outset.
This first collection presents the nine key products in their most basic form to highlight the quality of the design. The collection will seasonally develop with new styles, new fabrics and new patterns, all following the quality-focused blueprint of David’s new classics.