Olympic Context

As the prestigious gateway to London’s Olympic Park, Stratford City is one of the largest urban regeneration projects ever undertaken in the UK. The London 2012 Olympic and Paralympic Games will focus the world’s attention on Stratford, with significant infrastructure improvements aligned to the Games' immovable deadline now transforming Stratford into one of the best-connected areas in the UK.

Stratford City and the Olympic Park together form a 700-acre development. Westfield Stratford City will be a core component of East London’s Olympic legacy, permanently situated next to the largest urban park created in Europe for over 150 years.

Visit London has forecast that the Olympic Games will contribute an additional £1.3-2.2 billion to London tourism over the period 2007–2017. Located just 20 minutes from central London’s tourism attractions, and at the heart of the Olympic site, Westfield Stratford City is perfectly placed to maximise this incremental tourism opportunity.