Olympic Context

As the gateway to London's Olympic Park, Westfield Stratford City is part of one of the largest urban regeneration projects ever undertaken in the UK. The London 2012 Olympic Games and Paralympic Games will focus the world's attention on Stratford, with significant infrastructure improvements aligned to the 2012 Games' immovable deadline.  Stimulated by the 2012 Games, the area is being transformed into one of the best-connected and desirable areas in the UK. 

Stratford City and the Olympic Park together form a 700-acre development.  Seventy per cent of spectators will pass through Westfield Stratford City en route to the Olympic Park Games venues, and Visit London has forecast that the London 2012 Games will contribute an additional £1.3-2.2 billion to London tourism over the period 2007-2017.  Located just 20 minutes from central London's tourism attractions, and at the heart of the Olympic site, Westfield Stratford City is perfectly placed to maximise this expanding tourism opportunity and provide a much needed new commercial, shopping and entertainment district for the area.

Westfield Stratford City neighbours the Park and will be a core component of the lasting benefits delivered for East London by the London 2012 Games.  After the 2012 Games, the Olympic Park will be renamed the Queen Elizabeth Olympic Park with the development of the site taking place over the next 25 years.  From 2013 onwards, parts of the Park and the five permanent 2012 Games sporting venues will begin to reopen alongside the construction of up to 11,000 new homes and community facilities, with a particular focus on the creation of family neighbourhoods.  These long-term plans will help stitch together the area's communities through new transport connections, create commercial and job opportunities, and ensure that the 2012 Games venues provide a lasting sporting legacy.

Along with a thriving programme of Park events and attractions and the new commercial and entertainment hub of Westfield Stratford City, Stratford is set to develop into one of London's top visitor and leisure destinations.  

Click on the image to the right to learn more about the long-term plans for the Park.