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In the swinging Sixties, Casablanca-born hairdresser Joseph Ettedgui looked out from his chic King's Road salon and imagined a revolution in the way we dress and buy fashion. Today, his name epitomises elegance, creativity and style. Over the last 30 years, Joseph's keen fashion instinct has continued to forge new ideas, directions and champion exciting new designers. It was Joseph who brought Kenzo, Castelbajac, Azzedine Alaia and Yohji Yamamoto to the world's attention and he was the first in London to sell Prada. The spacious boutique in The Village at Westfield London showcases Joseph's elegant ownlabel pret-a-porter collections for women. Prepare to walk away with an iconic black and white bag on your arm.

THE VILLAGE - First Floor

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