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This new project has been created to further internationalise the REDValentino brand - the renewed womenswear line designed by Creative Directors Maria Grazia Chiuri and Pier Paolo Piccioli.

REDValentino was initially created to offer an alternative to prêt-à-porter, but it now represents a collection entirely dedicated to the contemporary and unconventional style of the Valentino woman.

The new collection is a different vision; a modern fairy tale built around original creations, light fabrics, refined details and craftsmanship, in which all of the iconic maison symbols are always immediately recognisable.

The new store opening will be celebrated at The Village, Westfield London. REDValentino is influenced by innovation, and this is clearly visible in the new store concept, which is clean, sharp and bright. White nuances make up the general atmosphere and are further emphasised by particular lights and shades. The effect is dreamlike, with comfortable spaces granting a very exacting shopping experience.

THE VILLAGE - Ground Floor

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