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NO RULES. NO LIMITS. JUST SWATCH.
Punk has never followed rules — just like Swatch. Since 1983, we’ve been redefining norms, challenging the status quo, and embracing the unexpected. This collection fuses rebellious spirit with unconventional design.
It’s more than just a style statement — these new watches are an invitation to reject all rules and live life on your own terms.
In the BROKEN RULES model, a black studded strap clashes boldly with soft blue tones — a reminder that contrasts can make the biggest impact. The dial says it all: “RULES DO NOT APPLY.”
DISTORT MODE disrupts predictability with electric shades of yellow and pink, proving that anything goes — and limits were never taken seriously.
Ripped paper, plaid patterns, and graffiti-inspired details collide in BLANK CHECK. With SwatchPAY! technology, you’re always ready to tap, pay, and move on — no time wasted.
PIERCED EDGE radiates boldness with its intense black design and square dial — a defiant break from the ordinary.
With its checkerboard pattern, neon highlights, and striking calendar wheel, LASH OUT refuses to go unnoticed. The message is loud and clear: “DO WHATEVER THE … YOU WANT.” We’ll let the watch fill in the blank.
At Swatch, there are no rules and no restrictions — just uncompromising self-expression.
The Swatch NO RULES collection launches July 3 at Swatch.com and in Swatch stores worldwide.
*SwatchPAY! is available only in select countries.