About the event
Step into the future of beauty with BEAUTY NEW YORK, a first-of-its-kind experience. On October 17–18, the World Trade Center Oculus in New York City will be transformed into a vibrant playground where beauty lovers, creators, and brands come together to explore what’s next. Across two days, iconic brands like Macy’s, Unilever brands, and Dr. Dennis Gross—along with emerging names reshaping the industry like Dossier, TirTir and Mixsoon. These brand will unveil immersive activations, trend-driven showcases, and artistry and industry masterclasses. From real-time glam to hands-on product play and creative installations, Beauty New York invites you to experience beauty like never before. More than an event, it’s the start of a new era where the energy of New York meets the limitless future of beauty.