Chinese fashion brand Urban Revivo has launched it’s very first British store at Westfield London, occupying a huge 22,000 sq ft shopping space in the newly developed extension.
The idea behind Urban Revivo, known as UR at home, is that it interprets european catwalk fashion and street style for a Chinese market. Their minimalist aesthetic, and use of quality materials sets them apart from other fast fashion outlets in China, but make no mistake this is still a fast fashion business. The brand releases more than 20,000 new pieces a year.
Most tempting off all is UR's price point, so when it comes to a spending spree - nothing is off limits. An average women’s T-shirt can start at as little as £8 and a jacket tops out at about £30. The whole family can get involved too, as this store offers fashion for men and women and for children between 5 and 15.