Miffy takeover at Ichiba

from 11 July to 30 September
Find out more

The cutest pop-up is coming to Ichiba this Summer!

Miffy is heading to Westfield London and taking over Ichiba during the summer with loads of exciting exclusives.

Ichiba is serving up a delightful menu of Miffy-shaped buns filled with red bean paste, carrot-shaped buns filled with matcha custard, matcha buttercream Miffy cookies, plus a range of Miffy-inspired lattes.

For selfie-lovers, there’s the perfect prop: a giant 2m high Miffy lamp shining brightly.

Limited-edition and exclusive Japan Centre x Miffy merchandise will also be available in-store at Ichiba and online at japancentre.com, from adorably soft Miffy toys to kid’s picture books, on-the-go coffee mugs and even the iconic Miffy lamp!

You will also be able to find must-have Miffy cooking tools, from Miffy-shaped baking pans to cookie cutters so you can recreate the Ichiba x Miffy cookies at home. Fans can also pick up an exclusive Miffy X Ichiba tote bag to put all their goodies in.

Win Miffy goodies every week!

Every week, Miffy will choose a new winner to win some Miffy goodies. To enter, all you have to do is take a selfie with the giant 2 metre Miffy lamp at Ichiba, upload it as a post to your Instagram and tag @miffi_official, @ichibalondon and #MiffyXIchiba. There will be a new winner every week! T&Cs apply

T&Cs: One entry per person. Account must be public for us to see your photo. Winners will be contacted by @miffy_official via Instagram direct message. UK residents only.


Free family activities:

On Saturday 23rd July, the first weekend of the summer holidays, Ichiba will host a day of free family activities, including an origami artist who will create Miffy masterpieces, plus craft activities where kids can make their own Miffy ears. Miffy will even be there in person to greet visitors!

Costume character timings:

12pm – 12.30pm

2pm – 2.30pm

3pm - 3:30pm

4pm - 4:30pm 

5pm - 5:30pm


Miffy origami drop-in workshops will also take place on the following days:

23 July: 10:30am - 4pm

6 August: 12noon - 4pm

20 August: 12noon - 4pm

Saturday13 Aug10:00 AM - 09:00 PM
Sunday14 Aug12:00 PM - 06:00 PM
Monday15 Aug10:00 AM - 09:00 PM
Tuesday16 Aug10:00 AM - 09:00 PM
Wednesday17 Aug10:00 AM - 09:00 PM
Thursday18 Aug10:00 AM - 09:00 PM
Friday19 Aug10:00 AM - 09:00 PM
Saturday20 Aug10:00 AM - 09:00 PM
Sunday21 Aug12:00 PM - 06:00 PM
Monday22 Aug10:00 AM - 09:00 PM
Tuesday23 Aug10:00 AM - 09:00 PM
Wednesday24 Aug10:00 AM - 09:00 PM
Thursday25 Aug10:00 AM - 09:00 PM
Friday26 Aug10:00 AM - 09:00 PM
Saturday27 Aug10:00 AM - 09:00 PM
Sunday28 Aug12:00 PM - 06:00 PM
Monday29 Aug10:00 AM - 09:00 PM
Tuesday30 Aug10:00 AM - 09:00 PM
Wednesday31 Aug10:00 AM - 09:00 PM
Thursday01 Sep10:00 AM - 09:00 PM
Friday02 Sep10:00 AM - 09:00 PM
Saturday03 Sep10:00 AM - 09:00 PM
Sunday04 Sep12:00 PM - 06:00 PM
Monday05 Sep10:00 AM - 09:00 PM
Tuesday06 Sep10:00 AM - 09:00 PM
Wednesday07 Sep10:00 AM - 09:00 PM
Thursday08 Sep10:00 AM - 09:00 PM
Friday09 Sep10:00 AM - 09:00 PM
Saturday10 Sep10:00 AM - 09:00 PM
Sunday11 Sep12:00 PM - 06:00 PM
Monday12 Sep10:00 AM - 09:00 PM
Tuesday13 Sep10:00 AM - 09:00 PM
Wednesday14 Sep10:00 AM - 09:00 PM
Thursday15 Sep10:00 AM - 09:00 PM
Friday16 Sep10:00 AM - 09:00 PM
Saturday17 Sep10:00 AM - 09:00 PM
Sunday18 Sep12:00 PM - 06:00 PM
Monday19 Sep10:00 AM - 09:00 PM
Tuesday20 Sep10:00 AM - 09:00 PM
Wednesday21 Sep10:00 AM - 09:00 PM
Thursday22 Sep10:00 AM - 09:00 PM
Friday23 Sep10:00 AM - 09:00 PM
Saturday24 Sep10:00 AM - 09:00 PM
Sunday25 Sep12:00 PM - 06:00 PM
Monday26 Sep10:00 AM - 09:00 PM
Tuesday27 Sep10:00 AM - 09:00 PM
Wednesday28 Sep10:00 AM - 09:00 PM
Thursday29 Sep10:00 AM - 09:00 PM
Friday30 Sep10:00 AM - 09:00 PM