Privacy Notice Westfield UK


This Privacy Notice (“Privacy Notice” or “Notice”) was last updated on 2nd June 2021.

1.     Introduction

This Notice describes the types of personal information (“Information”) collected on our websites and mobile applications (“Online Services”) and in our centres (“Centres”). It explains:

Data Controllers

The data controllers of the data we collect from you are:

(each a “Data Controller” and together referred to as the “Data Controllers”).

Data Privacy Team

Westfield’s Data Privacy Team may be contacted by email at or via post at Westfield Europe Limited, 4th Floor, 1 Ariel Way, London, W12 7SL.


Online Services

Information you give to us: When you subscribe to or book any of the following services online, you will be requested to provide the following information to us directly for the purposes set out below:

Creating a Smart Parking account: If you create a Smart Parking account we will collect your email address, vehicle registration numbers and payment card details.  The lawful basis for the processing of this information is to provide you with a contract of service that you have requested.  If you have any queries about your Smart Parking account please contact or

Marketing and competitions: When you create an account, enter a competition or register for an event you may be asked if Westfield can also use your Information for marketing purposes.  The lawful basis for these marketing communications is your consent.  If you do provide consent, you can subsequently unsubscribe from these communications by: following the unsubscribe link on the email; from your online Westfield account if you have one; or by emailing us at

Information we collect automatically from your device: We may collect Information when you use our Online Services. For example, information about your use of our Online Services, including the time and duration of your visit, the referring URL, your Internet Protocol (IP) address, the type of device you use and its operating system, advertising identifiers, and other device identifiers. The lawful basis for the processing of this Information is for the legitimate interests of Westfield.

Cookies and similar technologies: Westfield and its partners use cookies and similar technologies when you use our Online Services. For more information on our use of cookies, including how to manage your cookie preferences, see our Cookie Policy.

Advertising. Westfield uses the Information you provide us to help us tailor and show advertisements to you. We may partner with third parties to help us display relevant advertising and to manage our advertising across multiple channels. Our third-party partners may use cookies and non-cookie based technologies in order to help us show you advertising based upon your browsing activities and interests.

If you apply for a job with us: If you apply for a job at Westfield through our recruitment website you will be provided with a detailed privacy notice for recruitment and selection as part of the application process.

3.     Collection of Information in our Centres

Concierge Services: If you use our Concierge services and other facilities in our Centres, we will collect the Information necessary to provide you with the products or services you have requested. The lawful basis for the collection of this data is for the performance of a contract that we are entering into with you at your request.

Management of our Centres: In the course of running our centres, we may collect Information on incidents and accidents that occur, as well as using CCTV and other security measures for your and our protection. Click here to view our centre safeguarding and security privacy notice for further information on how we use your personal data for these purposes, your rights, and how long we retain the information.  This notices also includes information on exclusion orders. We also use licence plate recognition systems in our car parks for operational purposes (such as monitoring car park usage) and to provide services that help you to find your car.

Westfield Wi-Fi: If you use the Wi-Fi networks in our centres, we will collect Information from you in order to log you on to the network, including your name and email address. We may also collect Information relating to the duration of visits and the identity of the device that connects to the Wi-Fi.  The lawful basis for the processing of the Information is that it is necessary for entering into a contract for the provision of a service you have requested.  Any research/analysis conducted on Wi-Fi usage would be for the legitimate interests of Westfield.

Location and Wi Fi analytics: We may, with your consent, use Wi-Fi and other technology to help us analyse how visitors travel through our centres, and to provide useful information such as the proportion of repeat visitors to our centres.  This technology works by collecting a unique identifier, called a MAC Address, from your mobile device.  This is collected by the Wi-Fi signal that your device transmits.  The MAC address is ‘hashed’ (a process that obscures the original MAC address) shortly after collection.  We do not combine this information with any other information that may identify you.

Other uses of your information 

In addition to the purposes already described, Westfield uses Information collected to perform essential business operations, for example: to understand usage patterns (such as foot traffic) within our centres; to develop, provide, improve and personalise Westfield products and services; and, to provide customer service/support.  We may undertake additional research, analysis, and surveys, both online and in our centres.  The lawful basis for this use of Information is for the legitimate business interests of Westfield.


Service Providers. We may share your personal data with the following third parties for further processing:

A list of third parties who we transfer your personal data for this sort of processing is here:

247 Tottenham Court Road
Floor 1
London, UK W1T 7QX

3/122 Walker St
North Sydney NSW 2060, Australia EMEA Limited
Floor 26 Salesforce Tower
110 Bishopsgate
London UK EC2N 4AY

116 West Main Street
Durham, NC 27701-3232
United States

London (Co-Headquarters) 
Cannon Green, 27 Bush Lane 
London EC4R 0AA

CMX Engage (Cisco Systems)
9-11 New Square 
Bedfont Lakes 
TW14 8HA

Managed by Westfield, LLC

Hosting - Google – Big Query / Data Flow / GA

Gordon House, Barrow Street
Dublin, D04 E5W5, Dublin

Hosting - Amazon – AWS
Burlington Plaza, Burlington Rd
Dublin 4, Ireland

Hosting – Monitoring/Logging New Relic, Sumologic
Aviation House
125 Kingsway
London, WC2B 6NH

New Relic
Strand Bridge House, 138-142 The Strand 
London, England WC2R 1HL

Disclosure for Legal Reasons. We may disclose Information when we believe, in good faith, that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with the law, including valid legal requests from the Police, or other government agencies.

Change of Ownership. If Westfield is involved in a merger, acquisition, dissolution, or sale of all or a portion of its assets, we reserve the right to transfer your Information. You will be notified via email or by notification on our website of any change in ownership.


Westfield does not knowingly collect Information from children under the age of 16, but it may be collected from parents/guardians with their consent.  Examples include the Kids Club services within our centres, and competitions that involve children’s participation.

If you have reason to believe that a child under the age of 16 has provided personal information to Westfield, please contact us and we will delete that Information from our databases.


Westfield retains the Information we collect only for as long as necessary to provide the products and services you have requested, or for other essential purposes such as complying with legal obligations, resolving disputes, and enforcing our agreements.  We retain certain categories of data for the following periods:

We provide further information in specific privacy notices on:


The security of your Information is important to us. While we follow generally accepted security standards to safeguard the Information submitted to us, it is not possible to guarantee the security or integrity of Information on the internet. Therefore, we encourage you to take precautions to protect your Information, including protecting your passwords, using secure networks to access the internet, and logging out of online services when you are away from your device.


We may transfer Information overseas in the following situations:


Westfield adheres to all applicable data protection laws. In particular:


Westfield’s products and services may contain links or references to other websites or companies not operated or controlled by Westfield. The policies and procedures described here do not apply to those third parties. Links or advertisements do not imply that Westfield endorses or has reviewed such third parties or their privacy practices. Visit those third parties’ websites or contact them directly for information on their privacy notices.


We may update this Notice to reflect changes to our information practices and where updates are required by law. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on our website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. Your continued use of Westfield products or services after any changes or revisions to this Notice shall indicate your agreement with the revised terms.


If you have questions or complaints regarding our privacy practices or this Notice, or would like to exercise your privacy rights please contact our Data Privacy Team:

Via email ( or by post to: Data Privacy Team, Unibail-Rodamco-Westfield, 4th Floor, 1 Ariel Way, London, W12 7SL.