Bubblewrap® is home to the original London Bubblewrap® waffle, filled with home-made gelato and delicious toppings. Emphasis is on fresh ingredients and each dessert is made to order for the customer.
The business grew from an Imperial College project and went from a market stall to a bricks-and-mortar site in 2016. It was an instant viral success. Initial Facebook videos created by Time Out & Buzzfeed amount to 33m views, 211k shares and 188k likes alone with the former being the highest performing Time Out London Facebook video in history.
Bubblewrap Waffle often releases limited-edition flavours and collaboration editions with brands such as Hello Kitty, Peanuts.