LONDUNN + MISSGUIDED

The 96-piece collection designed by Jourdan in collaboration with Missguided, stays true to her London street style taking inspiration from the athleisure movement. Described as ‘athletic luxere-imagined’, outfits arrive in a mix of velour track suits, extreme sleeve shapes, mesh hoodies, bomber jackets, satin joggers and branded elastic waste banded underwear. Pieces are styled into exaggerated and oversized shapes designed to make an unapologetic statement, elevating everyday street style into high style, designed to flatter every girl’s unique body shape.