Our industry-leading, integrated brand and media programme offers innovative and memorable brand experiences to help retailers engage with their customers.
BRAND EXPERIENCE
We enable brands to occupy an entire visual landscape in style. Through our unique value propositions, retailers can elevate their offer with one-of-a kind experiences and packages.
•Experiential Brands can interact with our visitors through unique experiences in physical activation space in high footfall locations at key points throughout the year. For example seasonal campaigns and new releases.
•Brand Partnerships for brands wanting a more long-term presence, we offer global or regional partnerships creating innovative, memorable brand experiences that our customers can engage with through industry leading, integrated Brand and Media opportunities.
•Event Sponsorship Westfield host several events throughout the year and we provide an opportunity for brands to be incorporated into our events. Themes include Wellness & Wellbeing, Beauty, Fashion, Food and Christmas and cater for our diverse audience. Surprising and delighting our guests with new technology, experiences and learning.
RETAIL
Our routes to market include temporary kiosks, pop-up stores, food vans and seasonal markets. These provide exciting channels for both new and existing retailers to engage with their customers.
Offering more flexibility than traditional retail, these temporary one-of-a-kind retail ventures allow brands to:
• Test a new location, country or shopping centre. • Launch their brand to new consumers. • Retail their product in a flexible and agile way. • Gather insight into their customer and market.
MEDIA
We provide a comprehensive platform for brands to amplify their integrated advertising campaigns.
Digital, in-situ media and creative solutions in our highest footfall locations drive brand awareness and intrigue. Using traditional and non-traditional media sites together in a creative and meaningful way delivers high impact brand communication that leaves a lasting impression on consumers.
